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Aviation Trader is a highly regarded monthly tabloid first published in 1988. Focusing purely on industry marketing, it carries corporate and private advertising for aircraft and aviation equipment and services for a broad cross section of stakeholders both business and private. "The Trader" is generally understood to accurately reflect the general aviation marketplace in terms of available products and services and is often used by experienced operators to establish market condition and indicative product values. Aviation Trader is circulated throughout Australia and New Zealand in hard copy format and can now also be viewed digitally. Distribution is strategically targeted to attract maximum response and now exceeds 16,000.